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Automation is not only a way to reduce costs and increase efficiency, but also a powerful tool to enhance the pleasure of one’s mortgage users and employees. By automating various aspects of the loan process, such as application, underwriting, servicing, and collection, you can provide a faster, smoother loan places Reece City, and more personalized experience for your customers, while also reducing the workload, stress, and errors for your employees. In this section, we will explore some of the benefits of automation for both your customers and your employees, and how you can measure and improve all of them with the assistance of data and feedback.
1. Faster and easier application process. With automation, you can streamline the application process by eliminating unnecessary paperwork, manual data entry, and human verification. For example, a fintech company called Kabbage offers small business loans that can be approved in minutes, based on real-big date study from the customer’s business accounts, rather than traditional credit ratings and monetary statements.
2. More accurate and fair underwriting. This can result in more accurate and consistent decisions, as well as more inclusive and diverse lending, by reducing human bias and errors. For example, a fintech company called ZestFinance uses a machine learning platform called Zest automated Host discovering (ZAML) to help lenders make better and fairer credit decisions, especially for underserved populations, such as minorities, immigrants, and millennials.
3. More personalized and flexible servicing. Automation can also enhance the servicing process by enabling you to offer more personalized and flexible options for your customers, such as customized repayment plans, interest rates, fees, and incentives, based on their preferences, needs, and behaviors. You can also use automation to communicate with your customers more effectively, such as sending timely reminders, alerts, and notifications, as well as providing self-service tools, such as online portals, chatbots, and mobile apps, to allow your customers to manage their loans, make payments, and access support, at their convenience. For example, a fintech company called Earnest uses automation to offer student loan refinancing with personalized terms, based on the customer’s financial profile, goals, and payment habits.
4. More efficient and humane collection. Automation can also improve the collection process by helping you to recover your loans more efficiently and humanely, by using data and analytics to segment your customers into different risk categories, and tailor your collection strategies accordingly. You can also use automation to automate some of the collection tasks, such as sending reminders, notices, and offers, as well as negotiating and settling with your customers, using online platforms, chatbots, and mobile apps. This can slow down the cost and you can date of collection, as well as the friction and stress for both you and your customers. For example, a fintech company called TrueAccord uses automation to provide a digital-first, consumer-friendly, and data-driven business collection agencies service, that helps lenders recover more money, while increasing the consumer sense and satisfaction.
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