Norak, whose name means “pomegranate” in Tajik language, has become a popular resort town. Many hotels, guesthouses, restaurants, and tourist services have appeared. Most guests arrive from Dushanbe and southern Tajikistan, attracted by the stunning mountain views, fresh air, and serene and scenic reservoir. The town is especially beautiful at night, when it is lit up by thousands of lights and sunsets are also other-worldly, due to the unique combination of alpine scenery and the vast, calm reservoir.