Loran Nordgren: It’s because we naturally understand behavior in terms of internal forces, things like motivation and intent. Understanding behavior, interpreting it in terms of these internal forces like motivation, intent perfectly maps on to fuel. So you’re trying to launch a new product and maybe people aren’t buying. The way the mind understands that is to assume that it’s because the appeal, the allure, is insufficient. And if that’s the problem you imagine, the way you solve that problem is to elevate appeal, and fuel does that job. Shankar Vedantam: I’m wondering if it’s also possible, to go back to my analogy of the spaceship, should you build a bigger rocket or should you build a lighter spaceship?
Designing a lighter spaceship means doing a vast number of things that are more humble; designing lighter materials, lighter technology. If you have astronauts on board, you want lighter plates and cups, or maybe even lighter clothing. I’m wondering if one reason it’s easier to focus on building a bigger rocket is because friction can be caused by so many different things. Loran Nordgren: Absolutely. Friction requires discovery. Friction tends to require that we shift attention from the idea itself, which is our natural point of fixation and instead start to consider the audience. The broader contextual emotional needs of the audience. So, frictions tend to be buried and therefore require discovery.
"Sky Tour" company has successfully been working in the tourist market of Tajikistan since February 2011. Despite a relatively short period of activity, the company has thousands of organized trips and satisfied customers. We provide a wide range of tourist services, from excursions around Tajikistan, to round-the-world travel. We organize travel for every taste and depending on the wishes, we select the most ideal variant for the tourist. Managers of the company "Sky Tour" are highly qualified professionals, experts in their work and work execution is impeccable. We track every stage of the journey of our tourists and in the event of unforeseen situations we quickly resolve the issues that have arisen. "Sky Tour" company successfully cooperates with tour companies in all regions of Tajikistan, and many Tour Operators in all corners of the world which gives an opportunity to expand the range of services and choice of countries for recreation. Our goal is to make your trip highly comfortable, safe, and interesting. "Sky Tour" company is a member of the TATO (Tajik Association of Tour Operators) and is accredited with the Ministry of Foreign Affairs of the Republic of Tajikistan.